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Marketing Specialist - Wild Bird
Franklin, WI
Job Description
Description
Are you ready to make an impact and take on a new job that provides a perfect platform to grow yourself and your career? The Marketing Specialist supports the marketing efforts and activities of the Wild Bird business team and works with cross-functional teams to ensure execution of brand marketing initiatives. The Marketing Specialist is responsible for supporting the execution of marketing projects for the Wild Bird business to satisfy overall company objectives. The Marketing Specialist will manage the day-to-day operations of the Wild Bird product portfolio, including packaging development, product information management and the various aspects of the product life cycle.
Key Responsibilities
Key Responsibilities
- Leads managing the Wild Bird product portfolio including product information management for 500+ products in the Kaytee Wild Bird product line.
- Initiates new product set-up documents and coordinates the new product set-up process.
- Prepares creative briefs for packaging development, collateral, and digital communications.
- Supports the marketing team with research, planning, and ongoing analysis to evaluate business trends for optimized pricing, merchandising, and product assortment.
- Assists in the achievement of annual business objectives goals of revenue, profit, and share growth by providing flawless execution support.
- Assists in coordinating new product launches from concept to market, including supporting product development.
- Generates copy for new products as well as enhances copy of existing products to continually ensure product messaging is relevant and consumer-focused.
- Develop sales tools/materials to optimize the impact of the sales organization.
- Ability to be a self-starter capable of thriving in a fast-paced, constantly evolving environment.
- Think creatively to solve problems and proactively identify and recommend solutions that keep the business moving forward.
- Works with cross-functional teams, including, but not limited to, Customer Marketing, Sales, Creative Services, Digital Marketing, R&D, Product Development, Operations, Purchasing, Finance, Agency, and Legal to champion projects.
- Act as an advocate for a positive work environment
Experience/Skills/Education/Expectations
- Bachelors degree in business or related field (Required)
- 1-2 years of consumer-packaged-goods product management experience (Preferred), entry-level candidates will be considered.
- Knowledge and experience utilizing syndicated data (Nielsen, IRI, Tableau) are a plus.
- Financial acumen
- Strong organizational, interpersonal, and time management/prioritization skills. Ability to manage multiple priorities and projects concurrently.
- Must be able to work under pressure to meet deadlines, analyze problems, propose reasonable solutions, make logical decisions, carry out decisions made, and follow up with feedback where appropriate.
- Strong communication skills; written, oral and formal presentation.
- Proficient in Microsoft Word, Excel, PowerPoint
- Self-motivator able to deliver satisfactory work under limited supervision.
- The ability to work cross-functionally with and through others is essential to accomplish the goals and objectives of the company.
- Occasional travel will be required.
Work Relationships and Scope:Reports directly to the Wild Bird Marketing Leader and works closely with department managers and personnel throughout the company. Specifically, will work with the other marketing team members, creative services, purchasing, operations, digital marketing, and customer marketing daily. Also, the position will have contact with finance, R&D, customers, and outside vendors.
BENEFITS PACKAGE & EMPLOYEE PROGRAMS:
- Comprehensive Medical, Dental, and Vision Insurance
- Free Life and Short-Term Disability Insurance
- Health and Dependent Care Flexible Spending Accounts
- 401k with a 3% company match and annual employer discretionary contribution
- Paid vacation, holidays and sick time
- Employee Assistance Program
- Access to thousands of free online courses
- Discounts on cell phones, movie tickets, gym memberships, and more!
- Education Assistance (both college degrees and professional)
- Referral Program with a cash bonus
- Paid parental leave
ABOUT US:
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2023 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries. The Companys innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro, Aqueon, Cadet, Farnam, Ferry-Morse, Four Paws, Kaytee, K&H, Nylabone and Pennington, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture. Central is based in Walnut Creek, California and has 6,700 employees across North America and Europe. Visit to learn more.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
1 to 2 years
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