Cygnus Business Media

A comprehensive approach to delivering more quality leads.

More market knowledge

Business professionals look to the Cygnus family of print and electronic business media for news, information and analysis, product information, contacts, and education. Through this relationship, we are able to acquire market intelligence about what your potential customers are subscribed to, what products they are searching for, which brands they trust, how they prefer to get their content, and how much and when they buy.

More media platforms

We invested more than $2 million to enhance our technology capabilities and help you reach your target audience faster, easier and more cost-effectively. Our five integrated media platforms —

1. Print
2. Digital and Web
3. Mobile and Tablet
4. Live and Virtual Events
5. Social Media

— give you access to your audience throughout their buying cycle.         

More engaging content

Cygnus offers a portfolio of innovative content vehicles spanning our five media platforms giving your audience more ways to encounter your brand. Print and digital advertising, advertorials, product showcases, video, webcasts, podcasts, apps, radio, email, Internet TV, and much more give you the opportunity to build awareness, create familiarity, and ultimately produce consideration of your brand by your target audience.

More accountability

We answer the bottom line, ROI, what's working questions. With our proprietary BASE and INCEPTION technologies we can provide you with a detailed report of where your content appeared, who consumed it, how effective it was, and how many leads were generated. This transparent approach allows you to measure your success and adjust and improve your marketing efforts like never before.