Badger ToyotaLift opened for business in 1969 and is proud to service the forklift and material handling needs of Southern Wisconsin. Since our inception, we have expanded our services and product offerings to create a comprehensive forklift dealership which allows us to fulfill the needs of our customers.


We are an award winning Toyota forklift dealership with capable sales, service, parts and rental departments. We also offer a wide variety of used forklifts for sale as well as forklift safety training. We supplement our forklift product offering with the Big Joe line of industrial lift trucks. Our material handling division provides a complete array of warehouse equipment including, but not limited to, racking, cranes, conveyors, hoists, dock equipment, ergonomic equipment, storage equipment and recycling equipment.


Badger ToyotaLift is dedicated to establishing a true partnership with our clients by helping our customers find the safest, most productive, and cost-efficient solutions for their material handling needs. We believe in the same old-fashioned values and principles our company was founded on over 40 years ago, and we will continually strive to meet and exceed the expectations of those we serve.