GemEx® Systems has been the light performance standard in the diamond industry since 1998. GemEx introduced the concept of scientifically measuring the light performance of diamonds and consumer have embraced this metric of diamond evaluation as demonstrated by the great success that GemEx customers have had selling diamonds with the GemEx Reports. The GemEx BrillianceScope® Analyzer, which uses patented spectrophotometer technology, measures a diamond’s white light (brilliance), color light (fire) and scintillation (sparkle). It then rates each of these three measures compared to other diamonds of the same shape. The scale for each shape was set by measuring thousands of diamonds to determine the highest and lowest amount of white light, color light and scintillation possible for each shape. The Light Performance Report includes the three bar graphs and also shows images of the diamond under 5 different light views used for measurement of Light Performance. GemEx Systems is the winner of MMAC Future 50 in 2002, 2003 and 2004. GemEx Systems is also the winner of Small Business Times 2007 IQ Award.