The Dieringer Research Group, Inc. (The DRG) is a full-service marketing research firm.  At The DRG, we amplify the consumer’s voice, ensuring the products and services of tomorrow are better than today.  We strive to empower our clients and each other to grow smarter through quality-driven intelligence, collaboration, and creativity.  For over 45 years, we’ve been gathering market intelligence, customized to our clients’ needs, that provides them with a clear picture of their brand, customers, products, and overall marketplace.
 
The DRG has experience partnering with clients in a diverse range of verticals, and we have expertise conducting research around Customer Experience, Brand Perceptions and Reputation, Product Development, Product/Concept Testing, Market Opportunity, Ad Testing, Campaign Effectiveness, and many other topics.
 
We are proud to be certified as a Women’s Business Enterprise by WBENC and were honored to be named one of the Best Places to Work in 2020 and 2021 by the Milwaukee Business Journal.  We are an Equal Opportunity/Affirmative Action Employer.