The concept behind Rinehart's industry-leading, solid Rinehart self-healing foam began in 1997 when John Rinehart, the company's founder, began using conventional archery targets. Disappointed in the durability and performance of what was available on the market, John looked elsewhere for something better. He began working with foam and eventually came up with the compound that would become Rinehart’s trademarked solid Rinehart "self-healing" foam.

In 1999, John founded Rineharts Targets, creating their iconic velociraptor and quickly moving on to a myriad of other incredibly lifelike and unique designs, all built with Rineharts solid, self-healing foam. In keeping with his commitment to shooters, Rinehart went on to create the first patented locking inserts for Rinehart 3D targets, extending the life and enjoyment of the companys popular designs.

With all of the fun and attention Rineharts diverse target line began to receive throughout the archery industry, in 2003 Rinehart Targets organized events that introduced children to archery and was fun for the whole family, Rinehart R-100 Archery Tournaments. As unique as their targets, these events give hunting clubs and other groups the chance to test their skills on 3D targets ranging from ultra-realistic game animals to outrageous and even scary alien targets. Each tournament offers participants the chance to win great prizes, regardless of age or skill level.

2005 was another major milestone in the companys history as John stepped down, turning the reins of his industry-leading company over to his daughter Barbara McGovern and her husband James. Rinehart went on to launch its first ever Dealer Program which highlighted the archery industrys ONLY full year guarantee on Rineharts amazing 18-1 target.

With the success of this program Rinehart soon out grew their facility and in 2008 moved to a new location. At the new address Rinehart was able to streamline their processes and become more efficient to better serve their customers. In 2009 Rinehart made two more exciting additions to their retail line, the RhinoBlock and RhinoBrute. Now the company is more successful than ever before and remain committed to developing the highest quality and most innovative targets on the market.