Universal Strap Inc

Our Story: A heritage of renowned accomplishmentIn 1978 Tom Johnson purchased the first loom to weave multicolor luggage security straps sold through mail order catalogs. Prior to this, his father and founder, Edwin, had established a successful niche selling his patented Kelvoc Fastener which they sewed or riveted to webbing as military tie-downs and banding straps for the ceramics industry. Tom Johnson, following in his father’s foot steps, created the WOV-IN® Line by developing various ground-breaking methods for weaving text and unique patterns into webbing. Those original woven straps evolved into tens and then hundreds of custom woven accessory products and WOV-IN® Line found a natural home in the Promotional Products industry.

Tradition is dedication All three of the Johnsons’ third generation are now working to proudly continue the heritage of dedication that has been established before them. Their guarantee is to ensure that the core strengths that have made the WOV-IN® Line the best selling manufacturer of custom woven accessories continue to hold true for future generations.

Our Guarantee The WOV-IN® Line has achieved the solid reputation of being a high integrity manufacturer by delivering the finest craftsmanship, uncompromising attention to detail, innovative designs and superior customer service to all of our customers. The Johnson family, and their extended family of employees, stand committed to proudly manufacture their products in America’s heartland and to continue to go above and beyond for their customers.