Regal Ware, Inc. is a privately-held American-owned company that manufactures and markets exceptional quality stainless steel, multi-ply and cast aluminum cookware. Our products are designed to help strengthen families around the world by creating memorable experiences and traditions around the table, and our direct sales commitment helps empower and change the lives of our independent dealers and distributors in more than 70 countries across the globe.

For more than 100 years, cookware by Regal Ware has been produced in our Wisconsin manufacturing facilities, and is sold under a variety of brand names through direct-to-the-consumer channels, including Saladmaster®, Kitchen Fair®, Lifetime®, Classica®, and Royal Queen®. American Kitchen® brand cookware is our most recent addition, and is available online.

Everything we do at Regal Ware Worldwide™ is grounded in our CORE VALUES:

INTEGRITY
We believe that trust is earned, and we will conduct ourselves at all times with a steadfast adherence to superior business ethics and practices.

DEDICATION
We strive for continuous improvement through customer service, innovation, and a strong work ethic.

PERFORMANCE
We work together to produce a superior product, to provide superior service, and to maximize the mutual growth of our customers and our company.  All employees have both a right and a responsibility to ensure quality product and service.

PRIDE
We find satisfaction and honor in being best-in-class, and in recognizing that the success of our company ultimately depends on the success of our customers, our business partners, and our employees.