| Management Decisions - Marketing Trends to Use in 2015
by Peter Roesler and Tim Muma - Jan, 2015
The speed with which technology changes and impacts businesses cannot be overstated, and many companies need to catch up with their marketing efforts in 2015. Peter Roesler, president of Web Marketing Pros, brings his extensive experience in online marketing to give the listeners some inside information on the trends to utilize this year. He explains to Tim Muma the various avenues companies can use to reach people more effici...
| Management Decisions - Employer Branding Vision
by Betsy Rowbottom and Tim Muma - Jan, 2015
In looking to help out those in charge of their company's branding efforts, Tim Muma talks with Betsy Rowbottom about the key elements to implement when creating and developing a branding vision. Betsy is the co-founder and chief culture officer of The Good Jobs where their mission is to show businesses how culture should be utilized as a strategic advantage. Betsy brings that perspective and experience to this episode in disc...
| Technically Speaking - Getting Customers to Share on Social Media
by Kelsey Johnson and Tim Muma - Jan, 2015
Sharing all sorts of information on social media has become the norm, and it's important for companies to create strategies to ensure their content is also being passed along. Kelsey Johnson, marketing coordinator for Fractl, talks to Tim Muma about the variety of factors to consider when marketing via social media. Kelsey explains how and why people choose to share content, and how organizations can use this information to be...
| Technically Speaking - Businesses Leveraging Digital Media
by Daryl Hively and Tim Muma - Nov, 2014
It's hard to ignore the push toward digital media with Americans now spending more time on mobile devices than they are watching TV - a first in American history. So what does this mean for businesses and how they leverage digital media? Daryl Hively, founder and CEO of Guarantee Digital, brings his 28 years of experience in the media to LJNRadio, offering up his wealth of knowledge and insight. He explains to Tim Muma the val...
2015 Marketing Executive Resume Trends
by Lisa Rangel - Nov, 2014
Marketing is undergoing an evolution. It seems that the days of mass appeal communication are long gone an instead being replaced with niche, individual dialogue. Additionally, technology is changing the game when it comes to when consumers digest this custom information and where permission is given to receive it. For a marketing executive in the market for a new job, it’s imperative to keep a few trends in mind when craft...
7 Tips for Being a Great Communicator
by Courtney Templin - Oct, 2010
Communication skills – it sounds so rudimentary, but it can really make or break your career. Can you name any great leaders who couldn’t communicate their ideas or share their vision? If you want to be a great employee and leader, you need the ability to command a room with your communication and presentations. Here are a just a few tips for becoming a great communicator: 1. Listen first. The best communication s...
Put More Power in Your Job Search
by Kevin Donlin - Oct, 2008
If knowledge is power, you can give your job search a huge boost by knowing more about the job and employer you seek. It all comes down to one word: research. “Research is a critical step in the job search that people often overlook. Without learning about the companies you want to apply to, you’re telling employers, in effect, that you don’t really want the job,” says Chris Russell, career professional and blogger (www....
Networking Help From Your Friends
by Kevin Donlin - Oct, 2008
Here’s a brilliant quote from a brilliant scientist, Linus Pauling: “The best way to have a good idea is to have lots of ideas.” And here’s a rough corollary for your job search: The best way to find a good job is to have lots of networking conversations. In other words, the more people you talk to, the faster you’ll get hired. That’s not an opinion. It’s what I’ve observed after helping thousands of people find jobs...
Prove, Persist, and Get Hired
by Kevin Donlin - Jul, 2008
You’ve heard of the three Rs of education: reading, ‘riting and ‘rithmetic. But have you heard of the two Ps of job hunting? They are proof and persistence. To get hired for your ideal job - or better yet, to have that job created just for you - you need to prove you can do the work, and persist past the point where others give up. Here’s how one woman did just that. What can you learn from her story? “I was das...
The Quest for Great Customers
by Dr. Maynard Brusman - Dec, 2006
Most CEOs hope a stronger focus on customers will protect them from eroding profit margins and commoditization. But getting closer to customers is not a matter of installing better CRM systems or simply measuring satisfaction levels. Companies can take advantage of new, increasingly efficient ways to understand and respond to customer needs and preferences. We now have the ability to connect with buyers in more meaningful w...
Changing Minds: How Hard Is It?
by Dr. Maynard Brusman - Nov, 2006
"All leadership comes down to this: changing people’s behavior. – Alan Deutschman in Fast Company ("Change or Die," May 2005) Changing people’s behavior is the most important challenge for business leaders competing in unpredictable environments. "The central issue is never strategy, structure, culture, or systems," asserts Dr. John P. Kotter, a retired Harvard Business School professor who specializes in leadership. "...
Women Sold on the Advertising Industry
by Teena Rose - Jun, 2006
Since its inception, the advertising industry has been on the receiving end of critical body blows, with famous one-liners like H.G. Wells’ "Advertising is legalized lying." Nevertheless, it plays a large role in the American and world economy, and is a necessary and rewarding career for many women, who make up almost half the workers in the industry. Like many white-collar industries, the corporate structure in advertisin...
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