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  Are You Committed To Your Personal Brand?
by Valerie Sokolosky - Nov, 2014
“There’s a difference between interest and commitment. When you’re interested in doing something, you do it only when it’s convenient. When you’re committed to something, you accept no excuses; only results.” ~Kenneth Blanchard If you had breakfast this morning, the chicken participated but the pig was committed! Here’s a client’s example of commitment to demonstrating and using his personal brand. I recently worked w...
 
  Can You Strengthen Your Team by Leading Through Vulnerability?
by Valerie Sokolosky - Oct, 2014
Vulnerability is synonymous with weakness, helplessness, and being defenseless—things that you, as a leader, do not want to be known for. Vulnerability, which is getting a lot of buzz around leadership qualities and traits discussions, is also synonymous with openness and exposure, which aren’t necessarily negative when it comes to leading a team. In a recent article in INC. magazine, the author mentions what researcher Br...
 
  How Does Networking Fit Into Your Brand Strategy?
by Valerie Sokolosky - Sep, 2014
In a recent blog post, I mentioned how a positive second impression develops a lasting business relationship. When you’re networking, your brand is “on stage.” You’re making connections, focusing on your presence, and collecting business cards. You’re doing great! Now be sure you have a strategy to keep it going. Once you’ve made sure to “Do it Right”— from your appearance, to your behaviors and business etiquette—how will...
 
  How To Leave Your Best Brand Impression:The Second Time
by Valerie Sokolosky - Sep, 2014
We hear it all the time. “You never get a second chance to make a good first impression.” That good ol’ first impression, in which people “sum you up” in a matter of seconds. Some say this isn’t fair but research shows that we do make judgments about others in the first few seconds of meeting them. In a short amount of time, there can be assumptions made about a person’s income, where they live, where they work, their perso...
 
  Warning! If You’re Using These 5 Words, You’re Killing Your Executive Presence!
by Valerie Sokolosky - Sep, 2014
Remember that time when you were at a business meeting and it took an awkward turn? There was congenial conversation—then all of a sudden you or someone else said something unprofessional that killed the flow of the discussion. The conversation went from congenial to awkward. The point is, how we communicate is a reflection of our personal brand and executive presence. Let’s look at some “brand busters” that can rot an othe...
 
  3 Ways Brand Authenticity Opens Doors
by Valerie Sokolosky - Aug, 2014
When you’re networking, your brand is “on stage.” You’re making connections, focusing on your brand presence, and collecting business cards. You’re doing great! Now be sure you have a strategy to keep it going. Once you’ve made sure to “Do it Right”— from your appearance, to your behaviors, and business etiquette—how will you use networking to continue the business relationships? If you don’t have a strategy, you could “drop t...
 
  Self-Awareness is a Leadership Requirement
by Valerie Sokolosky - Jul, 2014
Does Your Brand Have It? When you hear the word leader, what traits come to mind? Dedication, influence, expertise, and confidence, perhaps. Additionally, a leader simply must have a big dose of self-awareness. How do you know if you have it? By definition self-awareness is “the conscious knowledge of one’s own character, feelings, motives, and desires.” It’s a trait that allows you to recognize how your presence affects...
 
  Having a Positive Presence Counts! 6 Interviewing Do’s and Don’ts
by Valerie Sokolosky - Jul, 2014
We’ve all had to endure the “dreaded” interview. Have you ever left the interview thinking, “Did I do this right? Did I say that wrong? How did I look?” I’m sure you have, along with many other thoughts that flood our brains after an interview. This is when having a positive presence counts! Your credentials are, of course, important—but a first impression with impact speaks volumes. You never know exactly what an interview...
 
  Does Information Cause Transformation?
by Valerie Sokolosky - Jun, 2014
I’ve been thinking about the reason I enjoy executive coaching so much. Yes, I enjoy watching people move forward in their careers. Yes, it’s humbling to know I’ve made a difference in how people think or behave — habits they learn to change. But above all these things — my love for coaching comes from seeing someone do something that is transformational. Here’s a recent example. I’ve changed the name to protect the innocent,...
 
  6 Thoughts to Remember as Your Brand Blossoms
by Valerie Sokolosky - Apr, 2014
It’s hard to believe, but May is almost here…and summer isn’t too far behind. I remember the rhyme from my school days: “April showers bring May flowers.” While my part of the world wasn’t too rainy this past month, we’re beginning to see Mother Nature’s colorful spring bouquet everywhere we look. It’s also exciting to see the pace of business picking up in many areas that have been in hibernation through the winter. So now...
 
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