A born entrepreneur, I launched my first business in sixth grade. I gave ballet lessons to my neighborhood friends in exchange for Reese’s Peanut Butter Cups. As a college sophomore, I won the Independent Means Business Plan Competition. Shortly after, I executed my plan for a nonprofit, young women’s leadership development after school program. I worked for nearly a decade in the nonprofit sector...
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  4 Ways Young Professionals Can Stand Out in a Crowded Job Market
by Alexia Vernon - Dec, 2010
I’ve had the privilege of chatting with a lot of students and recent grads on the book tour, and one of the questions I often get asked is: How can I make myself stand out when a lot of other applicants have more education and professional experience? I always start by saying “breathe.” Then, I usually recommend the following: 1. Request informational interviews with leaders in your target companies BEFORE they post jobs yo...
 
  Does Your Brand Really Communicate What You Think It Does?
by Alexia Vernon - Dec, 2010
Although we like to think that we are pretty good at identifying how others see us, most of us can still use a studio audience from time-to-time to test out our assumptions. I received a clear reminder of this in one of my recent workshops. When sharing her WOW Factor–the 3 most significant and positive qualities about herself–a participant mentioned something that really didn’t ring true for me in the couple of hours I had sp...
 
  Give Your Career a 360
by Alexia Vernon - Dec, 2010
I’m a big fan of individual and organizational feedback–that which comes from others as well as the self-directed, self-reflective kind. When we give ourselves opportunities to take stock we get clearer on what is working (so we can do more of it) as well as that which isn’t working (so that we can self-correct and do less of it). We also stay connected to our personal power. It’s just so darn easy to believe that we are puppe...
 
  Renovate Your Informational Interview Strategy
by Alexia Vernon - Nov, 2010
First, in an informational interview you have an opportunity to learn about a specific company. A lot of jobseekers, particularly young professionals, use informational interviews for this reason. Most of the time we actually know quite a bit about the particular company, and that’s why we’re in the room. We aspire to work there. If this is the case, make sure you ask questions you don’t already know the answer to. Use the kno...
 
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