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  3 Reasons Your Consultant Brand Is Failing
by Abby Locke - Nov, 2015
Congratulations! You took the brave step and leaped into the world of free agents. After years and years of experience in the corporate world, you decided it was time for you to call your own shots. That's good...but why are you not experiencing the same success. Sure, working on your own and having to market yourself is hard...but you did so successfully as a corporate executive, so what is really wrong now? When you sw...
  Can Your Brand Survive Career Shifts?
by Abby Locke - Nov, 2015
Today America is in suspense along with thousands of federal employees and government contractors on the passing of the budget. Any shutdown to government operations has hard-hitting impact to the economy...but without getting into a political discussion, I want to address how vulnerable ALL of our career are to unexpected changes and setbacks. If you have been following me long enough, you know that I am a big proponet...
  10 Strategies to Keep Your Brand Fresh and Relevant
by Abby Locke - Sep, 2015
Do you ever wonder at times whether you are still on the right track? I am not just talking about making career resolutions or stretch goals for yourself, I mean, does it ever feel like you are going through the motions, but not clear if you are on the right track? In today's post, I provide you with 10 tried-and-true strategies that work every time. 1.Do a self-evaluation: Get real and be honest about how you feel in...
  Boost Your Brand, Lose The Ego
by Abby Locke - Aug, 2015
We have all experienced are at a networking event or social gathering and there is that one person who is doing everything to get attention. Now, when it happens to me, I naturally get curious. I want to know the person’s story, check out his/her career background, review the professional resume and learn the real deal. Well, just last week, I decided to do a Google search on a new contact and well...there was...
  What's Your Industry Brand of Career Success?
by Abby Locke - Aug, 2015
Whether you are actively job hunting, preparing for an interview or about to connect with a new contact, you need to able to articulate your key strengths and unique value proposition. If you have not sat down and evaluated your career success in a long time, now is a good time to start. One of the areas where many senior professionals fall short is capturing strong quantifiable and qualitative achievements relevant to...
  Transforming Your LinkedIn Profile
by Abby Locke - Jul, 2015
Whether you are pressing through on your executive job search or working to enhance your online brand, having a strong LinkedIn profile is a vital tool for you. Too many executives do fail when it comes to building an effective and well branded LinkedIn profile. First of all, remember that your LinkedIn profile is one of the best ways to promote your executive brand. The profile provides a permanent, professional link and p...
  Executive Job Search: What Does It Really Take?
by Abby Locke - Apr, 2015
You are energized, excited, positive and motivated – you have finally made up your mind to find a new job and you are off to a great start. Fast forward to 3 months, 6 months and even 18 months later. How do you feel? What is your energy like? Are you still excited about the possibilities. Starting a new job search is like starting a new relationship. It requires us to be open, to be vulnerable, take chances even at the...
  7 Interview Bloopers that Sink Your Chances Every Time
by Abby Locke - Feb, 2015
Congratulations! You have finally landed a job interview with one of the top companies on your target list.That's exciting, now don't screw it up. Don't ever fool yourself into thinking that interview mistakes are just for the inexperienced, early-in-career job candidates. We know that first impressions count, so how about making your first impression stand out on your next job interview? 1) Giving long-winded, rambli...
  Changing Jobs: Should You Be Looking For Greener Pastures?
by Abby Locke - Dec, 2014
When it comes to job and career satisfaction, it's often hard to tell if the grass is really greener on the other side. Do you have nagging frustrations about your current job? Do you feel like you are missing out on your long-term career goals? Do you think that leaving the only and best option for you? An article in an old issue of Talent Management magazine gave some pretty good insight on why some employees are no...
  How to Write A Great Cover Letter
by Abby Locke - Oct, 2014
They say you never get a second chance to make a first impression. Whether it's a letter that accompanies your direct job application, is used for networking or is for introductions to an executive recruiter, it is a critical part of your brand presentation and career marketing.
 When properly written, a cover letter serves as a personal introduction and the tricky part is to make an impact with rehashing your resu...
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