Abby M. Locke of Premier Writing Solutions is a executive career marketing strategist who partners with senior-level professionals and C-level executives to achieve personal success through cutting-edge, brand-focused career communications and innovative personal marketing/job search services. She is the creator of $100K Job Search, an...
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Are You Missing The Resume Boat? by Abby Locke - Oct, 2010 I was recently working with a CFO client and after sending his the first draft of his executive resume, he responded with a long list of questions regarding the content. He was really concerned that I had omitted some facts about his educational and career background and was worried that it could hurt his prospects. I would safely say that one of the hardest aspect of developing an executive resume is knowing when and what ... |
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Executive Job Search Strategy: Step 1 - Have A Clear Job Target by Abby Locke - Aug, 2009 Whether you are voluntarily looking for a new job or find yourself an unfortunate victim of today's economic decline, you will be unsuccessful, frustrated and discouraged unless you have a clear, concise job target. In Guerilla Marketing for Job Hunters, the authors suggest from the beginning that "starting a job search before you know the job you want and what you have to offer will end in frustration". Simply saying that ... |
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Executive Job Search Strategy: Step 2 - Determine Your Job Search Tactics by Abby Locke - Aug, 2009 It never fails to amaze me when I talk to highly qualified executives - who have reached out to me for assistance after getting dismal results in their job search - and find out that their main job search tactic is spending hours on the Internet visiting job boards and posting resumes. You never put all your eggs in one basket when it comes to the executive job search. Technology will continue to impact your personal and pr... |
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Executive Job Search Strategy: Step 3 - Identify Your Target Companies by Abby Locke - Aug, 2009 A step that is often overlooked in the executive job search process is developing a list of target companies. Many executive candidates will have a job search strategy that is dependent on the available positions listed on various career and recruiter-based websites. The flaw with that passive strategy is that you are forced to compete with thousands and thousands of other candidates through an online application system wit... |
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Executive Job Search Strategy: Step 4 - Create Your Marketing Collateral by Abby Locke - Aug, 2009 You might be surprised to find that developing your marketing collateral - also known as resume, cover letter, career biography and more - actually comes in step four of your job search process. I continue to educate executive job seekers on the importance of laying groundwork and foundation first before promoting themselves to companies, recruiters and anyone who would listen to them. I have personally worked with clients ... |
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Executive Job Search Strategy: Step 5 - Pursue Job Opportunities by Abby Locke - Aug, 2009 The thousands of job openings that you can easily find online through job boards, recruiter listings and company websites attract thousands of applicants. So when you send in your resume, what are the chances that you will get an interview? Only about 2-3%. Your job search efforts at this point should be focused on researching job "opportunities" - in other words, potential job openings that have not been advertised to the ... |
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Executive Job Search Strategy: Step 7 - Build and Promote Your Online Presence by Abby Locke - Aug, 2009 Have you every tried this exercise? "Google" yourself and evaluate the results that come up - does the information about you fit your personal brand, is it accurate and most importantly, is it positive and supportive to your job search efforts? Beyond what is represented on your executive resume and career marketing documents, potential employers, hiring managers, and recruiters are eager to see what is behind the scenes. ... |
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Executive Job Search Strategy: Step 6 - Get to Networking and Connecting by Abby Locke - Aug, 2009 No matter how you may dislike it or try to avoid it, the best way to power up your job search will be through extensive networking and relationships building. This aspect of your job search will bring you close to decision makers and more importantly will put you in touch with other professionals who have working relationships with industry leaders. So while the call of the Internet may tempt with its wealth of online netwo... |
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Executive Interview Mistakes That Might Surprise You by Abby Locke - Aug, 2009 Do you think that interview blunders are just for the inexperienced, early-in-career job candidates? A colleague of mine, Katharine Hansen, the author of Top Notch Executive Resumes (my resume samples are published in here) has started conducting research on a follow-up publication that focuses on executive interviews and you might be surprised at the mistakes that even executives like you are making on interviews. Unfortun... |
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Powering Up Your Annual Performance Reviews by Abby Locke - Aug, 2009 Most professionals I know dislike the process of annual performance reviews as much as they dislike job interviews. Why is this annual routine so greatly disliked and viewed the dreaded moment that you have to come face-to-face with the big boss? I am thinking that if you spent the entire year preparing for performance reviews and keeping track of your achievements and kudos, you would be in a better position to discuss ... |
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