Whether you are pressing through on your executive job search or working to enhance your online brand, having a strong LinkedIn profile is a vital tool for you. Too many executives do fail when it comes to building an effective and well branded LinkedIn profile.

First of all, remember that your LinkedIn profile is one of the best ways to promote your executive brand. The profile provides a permanent, professional link and placeholder online to highlight your skills, industry knowledge, career achievements and personality for colleagues, new contacts, recruiters, employers and everyone in between.

By using your authentic voice to tell an interesting and more importantly credible story, you can build an online brand that others can trust and respect.

So here are a few quick steps to revamp and transform your LinkedIn profile:

1) Don't copy and paste your existing resume

A LinkedIn profile connects you to an entire global network, not just employers.

Sure you want to tell readers what you do, but make it concise, make it interesting and use character codes to make the text easy to read.

2) Put your best marketing foot forward

Your LinkedIn profile does not have to be stiff and boring - use your voice and don't be afraid to let your personality show in the summary and through out the profile.

Avoid writing about yourself in third person and instead think about how you make an introduction at an event, conference of meeting and follow the same strategy.

3) Enhance your "header" with a tagline

Your branded tagline is the sentence that appears under your name when your LinkedIn profile is viewed by others; it's the same tagline that appears in searches, so create a memorable phrase that speaks to your brand instead of just your title and company name.

4) Beef up your skills and specialties

The Specialties field on your LinkedIn profile is a section that can boost your SEO factor and improve the ways you can found through searches. Use a combination of industry buzzwords, unique abilities, signature strengths and personal values.

5) Tell the who, what and why of your experience

While your LinkedIn job descriptions should be brief, give readers a few valuable points about what the company does, what you did/do, your leadership challenge and your big, WOW performance impact in clear, compelling bullets.

6) Take the extra step to stand out

Maximize the Additional Information section to add website, clips or notes about your personal interests. passions, association affiliations or memberships. Mention awards, special recognitions or big name affinity groups.

7) Lend your knowledge and expertise

Build your credibility and trust among your network by asking thoughtful questions and providing insightful and helpful answers as needed. Focus on answering questions in your field or area of expertise.